Three quick lessons marketers can take from Valentine’s Day ??<\/p>\n\n\n\n
1. Treat your customers like every day is Valentine’s Day<\/p>\n\n\n\n
You should be doing something every day to show you love and appreciate your customers.<\/p>\n\n\n\n
Don’t wait for some particular day or reason to show how much you care. Once a year does not cut it.<\/p>\n\n\n\n
2. Create a tailored, personalised, and unique experience for your customers.<\/p>\n\n\n\n
Don’t just copy everyone else or throw something together without any thought.<\/p>\n\n\n\n
If you’re the Roses, Chocolate, and Dinner team, the customer is going to feel underwhelmed and go elsewhere.<\/p>\n\n\n\n
Make your customers feel special, heard, and individual. Ensure that what you’re doing is right for them.<\/p>\n\n\n\n
3. Don’t be for everyone – focus on being the very best for those that you are right for.<\/p>\n\n\n\n
This is still a huge issue for many marketing teams. Trying to be too broad to expand your addressable market.<\/p>\n\n\n\n
Focus.
Focus.
Focus.<\/p>\n\n\n\n
Be hyper targeted on those that you are a perfect fit for and give them the very best experience you can.<\/p>\n\n\n\n
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