Become a Strategic Product Marketer

March, 2020 | Marketing

2 min read

Andrew Hatfield

Andrew has over 23 years of experience in marketing, sales, and technology across small and large organisations as well as government. With a relentless focus on customer outcomes, Andrew always looks to solve real problems
Part of the 'Marketing' Series

Product Marketing World Sydney March 2020

Many product marketers wish they were seen as more strategic and valued by their executive leadership. This sentiment was backed up by the recent Product Marketing AllianceState of Product Marketing 2019” report. With that in mind, when the Product Marketing Alliance announced they were bringing the inaugural Product Marketing World event to Sydney, I was invited to speak about this.

Held in the picturesque Darling Harbor in the middle of Sydney, attendees gathered at Doltone House, I was privileged to not only attend but speak at two key sessions.

Panel on Go To Market Best Practises

On Wednesday 11th March, I joined Leah Mahtani (Data Republic), Merrin Hughes (Localz), and Genson Glier (Cheq) in a panel discussing Go To Market Strategies moderated by Karim Zuhri (Safety Culture).

Keynote on Becoming a Strategic Product Marketer

The following day, I was honoured to share my experiences and insights into how to become more strategic and valued within your company – especially by your executive leadership.

As I walked the audience through the fundamental mistake I see so many product marketers make, focusing almost entirely on the external, we discussed how product marketing sits at the epicentre and the product marketers role is to lead but without authority.

To see the entire presentation, check out the link below

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