AltexSoft – Launching Products

March, 2020 | Recent News

1 min read

Andrew Hatfield

Andrew has over 23 years of experience in marketing, sales, and technology across small and large organisations as well as government. With a relentless focus on customer outcomes, Andrew always looks to solve real problems

I recently spoke with AltexSoft about launch plans for new products.

“There’s no universal framework for planning your launch. Andrew Hatfield, Director of Product Marketing at the Portworx startup, notes that timing and detail of the launch plan largely depend on the product type and the level of effort involved to bring it to market. Once we’ve decided to develop a new product or deliver a major release, we set a tentative launch window. As product development progresses, we shift gears and start actual launch planning once the product is deemed Beta by…..”

Read the entire interview at –>

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